COPPER TOWN BAM - BRANDING, ADVERTISING & MARKETING
Where everyone knows your business
So you want to be seen? You've come to the right place! We want you to be seen and heard. We want everyone to know your business but first, here is some information on what exactly Branding, Advertising, and Marketing can do for you.
It's vital to your company that you have a presence out there in the big wide world. There's no reason to have a business if nobody can find you. If they can't find you then they can't spend money. If they can't spend money, you won't be in business for very long.
BRANDING - "PULL" STRATEGY - UNDERSTAND YOURSELF
Top 5 reasons why branding matters
Building trust - Pretend that you would like to buy a Smart TV. Are you going to buy a brand you've never heard of or are you going to buy a well-known brand like Samsung or Sony? Why might you buy that brand over the others? Because you trust that brand. Brands build trust.
Brands make decision making quicker - Now that you've decided that you want a Samsung Smart TV you just need to decide what size you would like. The process of buying became simple just by eliminating the brands that you didn't want.
Brands are who we are - Those Ray-Ban sunglasses, the Sketcher sneakers, the Guess handbag, the latest Apple mobile phone, and even the not so well known brands are an expression of who we are.
Brands sell peace of mind - People buy knowing they can trust what they are purchasing. Your customers want positive experiences. They will share their experiences.
Customer loyalty - You want to build a strong customer base. They will spread the word on what a great brand you are and bring in new customers. Those customers will keep coming back to you.
Branding - “Pull” Strategy
A key to success in today's competitive world of marketing and advertising is constructing a strong brand. Branding creates an emotional connection with your customers. Your brand should have personality and character. It is what your company believes in, why it exists, and how consumers feel about your business and products.
Top 5 reasons why you should advertise your business
Your company makes money by advertising - it attracts customers to your business and increases your sales. Consumers are more willing to choose your business and buy when they see strong and positive advertisements.
Your consumers stay up to date by advertising - It allows your customers to know when you have a new product or when you have a sale instead of forcing your customer to search for the information.
Continuous business is produced by advertising - There is always someone new looking to buy. Advertising draws in potential customers. It also reminds your regular customers that you are there.
A positive image is gained by advertising - Regardless of the competition or economy advertising will entice your customers to buy.
Generate brand loyalty by advertising - Form a lasting connection with customers. Encourage customers to stay loyal when you target them with images, ideas, and words.
Advertising - To Inform,
To Persuade, To Remind
Tell Your Customer about You
Advertising is a part of marketing. It focuses mostly on bringing in customers and pushing up sales. We design to reach your target audience by paid campaigns through various media.
Top 5 reasons marketing your business is so important
You'll have more sales - Everyone knows without sales you don't have a company. You need to let people know that your business exists. How are they suppose to buy from you if they don't know you? Get out there!
You'll increase awareness - Plant yourself into a consumer's mind. Let them know who you are, what you have to offer, and where to find you.
You'll have customers trust you - People share content that they trust. When people trust you, the more well known your company will become. People will more likely buy your services and products because they trust you.
You'll need to build on social media - The more followers you have the easier it becomes to get out there to future customers. Marketing on social media allows you to connect with potential customers.
Marketing allows you to develop an ideal customer profile - With every marketing effort, you will learn what works for who. It allows you to build a more powerful brand.
MARKETING - "PUSH" TACTIC
Understanding Your Customer
Marketing encompasses strategies to build awareness of your company’s products and services. It also involves promoting and protecting the brand. Every message about your company is part of your marketing. This includes all social media interactions, customer service, personal relationships, printed materials, websites, social media profile pages, and anything that contains your brand imagery. It’s a process by which your business gets and keeps customers.
Ready to leave a mark? Contact us!